CONSUMER PACKAGED GOODS

A GoPro qualitative study

Brief:

To understand the innovation opportunities for a cooking brand.

Objectives

  • Sent 15 Go Pros out to 10 customers with¬† a set of cooking tasks to complete over the week.
  • On return we uploaded them, subtitled and tagged them making it easy for the research team at the agency to find the points of interest.

THE RESULT

Videos which are searchable and could be edited into showreels to provide great insights for an innovation workshop

BENEFIT

Seeing the range of emotions as people did their tasks provided far more creative input than a focus group would have done.