RECRUIT. CAPTURE. ANALYSE. SHARE.

Using video to evidence the gap between what people SAY they do and what they actually DO

Taking market research anywhere

weseethrough conduct projects in developed and developing markets. Our cameras can be moved anywhere in the world.

what we do

weseethrough is an award winning behavioural observation market research company.

We use the latest wearable and fixed cameras to view people’s lives, with their permission. 

We demonstrate that what people SAY is not always what they DO.

We sift through enormous amounts of footage in-home or at-work using our bespoke video analytics platform to evidence WHAT consumers do with your products so you can understand why and work out what to do next

the OUTPUT

Access to our analytics platform with footage tagged, translated and subtitled means you can use search to find specific behaviours or opinions. We provide an in-depth research report and showreels, giving a snapshot of the key insight moments.

Qualitative research through video has never before been possible at scale.

the impact

Researchers gain actionable insight and brands can truly understand their consumers. This means they can tailor products, and ultimately build better brand-consumer relationships.

 

We will almost certainly find undiscovered ah-ha moments. So it can be a bit like throwing a grenade into your organisation in terms of changing mindsets. However, because we evidence the findings thoroughly you can be confident the data can be acted on. See our case studies to find out more. 

BENEFITS

Answering questions, without asking them.

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Understand real consumer behaviour, not claimed

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Analyse huge quantities of video

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Identify the most powerful insights

OUR TECHNOLOGY

One platform for review, analysis and navigation

Our fieldwork is second to none. We brief participants all over the world on any type of camera; GoPro, 360, fixed, wearable to achieve the best fieldwork results for your study. This includes camera settings, uploads, downloads, charging, sending out and receiving back. (pic of camera). 

Our video analytics platform enables us to sift through hundreds of hours of video to find the needles in the haystack that form powerful insights for you.

CASE STUDIES

 

GLOBAL COOKING CASE STUDY

A global FMCG company wanted a kitchen-level understanding of people’s meal preparation – across 20 countries!

LAUNDRY CASE STUDY

A global FMCG company wanted a first-hand view of West African women’s laundry processes.