Market Research

Qualitative, observational and ethnographic research. Evidencing the gap between what people SAY and what they DO. Creating long term behavioural change.

Global Reach

weseethrough conducts projects everywhere. Our digital and online methods, especially with cameras, can be used anywhere in the world.

what we do

weseethrough is an award winning qualitative market research company which started life as an observation market research company looking at consumer behaviour in homes.

We now use a range of methodologies, including cameras and in-the-moment research, to understand people’s lives.

We evidence the SAY/DO gap. We help you avoid the INTENTION/ACTION gap.

We sift through enormous amounts of footage and data to evidence WHAT consumers will do with your products and services and how you can meet their needs.

Answering questions, without asking them.

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Understand real consumer behaviour, not claimed

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Analyse huge quantities of video

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Identify the most powerful insights

OUR TECHNOLOGY

One platform for review, analysis and navigation

Our fieldwork is second to none. We brief participants all over the world on any type of camera; GoPro, 360, fixed, wearable to achieve the best fieldwork results for your study. This includes camera settings, uploads, downloads, charging, sending out and receiving back. (pic of camera). 

Our video analytics platform enables us to sift through hundreds of hours of video to find the needles in the haystack that form powerful insights for you.

CASE STUDIES

 

GLOBAL COOKING CASE STUDY

A global FMCG company wanted a kitchen-level understanding of people’s meal preparation – across 20 countries!

LAUNDRY CASE STUDY

A global FMCG company wanted a first-hand view of West African women’s laundry processes.