A social media listening study
To understand the sentiment on the brand based on videos (not text or pictures) on the internet
- Scapped off the internet (You Tube, Facebook etc) using pre-selected search terms over 150,000 videos globally that related to the brand
- Identified 7000 that we were relevant
- Created a report talking about key themes
The brand found that customer generated content was as positive and better received than brand created content.
Some brands have particular resonance with consumers on video so understanding how to track and maximise this was a great result for the brand. Seeing customers creating their own content around the brand was a real high for them.