OUR TECHNOLOGY
An insight powerhouse, Haystack is our primary innovation.
We collect video data from:
- First-person video of people’s behaviour captured using wearable and location-based technology
- Existing video content (ie: previously recorded interviews or focus group footage)
- 100,000+ YouTube videos to find content relating to your product – reviews, news coverage, etc.
Next…
- Your video content is uploaded to Haystack. We extract detailed behavioural codes through a combination of machine learning and human analysis and produce a transcript
- A comprehensive report is created, including in-depth and invaluable insights, supported by video montages as an evidence
- You can go beyond the findings in the report, and search, review the transcripts and storyline in Haystack to gain additional insights and broader context
Confident Qual
Bringing in a feasible means of scaling qualitative research means you don’t need to persuade marketing
of a behaviour observation.
You can show them. With lots of clips.
Re-Usable
All footage is there after a project for all team members to query against via the Haystack in the cloud.
No downloading and no hard drives.
Smart Search
“Show me every time that _______”
… They used soap
… They opened the fridge
…
+44 020 3542 0340
Speak with one of our specialists to learn more about how weseethrough can help your market research.
