weseethrough is a technology-driven market research company. We use wearable technology to capture a first-person view of people’s lives and a video curation platform to sift through huge amounts of video footage. By providing an unfiltered and unaffected observation of consumers, we are able to uncover truly powerful insights and answers without relying heavily on interview responses.
MRS Award 2015: Winner Innovation in Research Methodology.
“The whole idea and implementation in all its stages is mind blowing”, said the MRS award judge panelist.
Read the paperHAYSTACK
A single tool for review, analysis and navigation
Video content captured using wearable and location-based technology
Video content provided by you (previously recorded interviews or focus group footage)
100,000+ YouTube videos, relating to your product (reviews, news coverage, etc)
Behavioural coding and transcribing
Exploration of footage: search, review transcripts and storyline
Reports supported by video montages
Answering Questions. Without Asking them.
Unbiased
Observation
Insight arises from objective observation of respondents without their bias affecting what is reported and how
Less
Intrusion
Respondents act naturally as they are in their usual context, environment and social group
Emotional
Honesty
Consumer behaviour is recorded as it happens, providing unfiltered understanding of people
Taking market research anywhere your brand is
weseethrough has worked on projects involving a wide array of continents, including all of the countries shown here. With us, research has no limits.
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An interesting article on how brands are using ethnographic #research in @raconteur today. ow.ly/gqgt303TSrC pic.twitter.com/ildndgPWob
