SEE THROUGH THE EYES OF THE CONSUMER

Helping brands understand people's actual behaviour, rather than claimed

FIND THE 0.1% THAT IS A POWERFUL INSIGHTS FOR YOU

Leveraging our powerful video curation platform to find the needles in the Haystack

REINVENTING QUALITATIVE RESEARCH

weseethrough is winner of the MRS Award 2015 in Innovation in Research Methodology

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weseethrough is a technology-driven market research company. We use wearable technology to capture a first-person view of people’s lives and a video curation platform to sift through huge amounts of video footage. By providing an unfiltered and unaffected observation of consumers, we are able to uncover truly powerful insights and answers without relying heavily on interview responses.

MRS Award 2015: Winner Innovation in Research Methodology. 

“The whole idea and implementation in all its stages is mind blowing”, said the MRS award judge panelist.

Read the paper

HAYSTACK

A single tool for review, analysis and navigation

Video content captured using wearable and location-based technology

Video content provided by you (previously recorded interviews or focus group footage)

100,000+ YouTube videos, relating to your product (reviews, news coverage, etc)

process-2.1

Behavioural coding and transcribing

Exploration of footage: search, review transcripts and storyline

Reports supported by video montages

"It’s been a fantastic experience for our teams to work directly with a startup that's so focused on how to change the world and how to continue to reinvent and have that curiosity about people and how to understand them better."

Marie WolfeDirector Of Research Innovation, Unilever

Answering Questions. Without Asking them.

Unbiased
Observation

Insight arises from objective observation of respondents without their bias affecting what is reported and how

Less
Intrusion

Respondents act naturally as they are in their usual context, environment and social group

Emotional
Honesty

Consumer behaviour is recorded as it happens, providing unfiltered understanding of people

Taking market research anywhere your brand is

weseethrough has worked on projects involving a wide array of continents, including all of the countries shown here. With us, research has no limits.

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PRESS

BUILDING AN INSIGHTS ENGINE

Harvard Business Review – September Issue, 2016

UNILEVER'S PATH TO INNOVATIVE INSIGHTS

Warc.com – June 14, 2016

CYBERSECURITY ACCELERATOR, SEEDCAMP’S HUNT FOR LEGAL TECH STARTUPS & MORE

TechCityNews.com – June 10, 2016

UNILEVER FOUNDRY 50 BRING HOME AND STORE OF THE FUTURE TO LIONS INNOVATION

CsrWire.com – Jun 9, 2016

twitter-wst

An interesting article on how brands are using ethnographic #research in @raconteur today. ow.ly/gqgt303TSrC pic.twitter.com/ildndgPWob

About 3 weeks ago from weseethrough's Twitter via Hootsuite

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