As an award winning market research company, we leverage the latest advances in wearable technology and our innovative video analytics platform, Haystack, to fill the gap between what consumers say they do and what they actually do.

Qualitative research through video has never before been possible at scale.

“It’s been a fantastic experience for our teams to work directly with a startup that’s so focused on how to change the world and how to continue to reinvent and have that curiosity about people and how to understand them better.”

MARIE WOLFE

Director of Research Innovation, Unilever

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OUR TECHNOLOGY

Haystack, a single tool for review, analysis and navigation

Our video analytics platform enables us to sift through hundreds of hours of video and find
those needles in the haystack that form powerful insights for you.

APPLICATIONS

Full consumer journey

Media behaviours

Prototype testing

Packaging testing

True habits & experiences

Shopper insights

weseethrough is winner of the MRS Award 2015 in Innovation in Research Methodology

“The whole idea and implementation in all its stages is mind blowing”, said the MRS award judge panelist.

BENEFITS

Answering questions, without asking them.

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Understand real consumer behaviour, not claimed

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Analyse huge quantities of video

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Identify the most powerful insights

Taking market research anywhere your brand is

weseethrough has conducted projects in both developed and developing markets, including all of the countries shown here.

With us, research has no limits.

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PRESS

BUILDING AN INSIGHTS ENGINE

Harvard Business Review – September Issue, 2016

UNILEVER'S PATH TO INNOVATIVE INSIGHTS

Warc.com – June 14, 2016

CYBERSECURITY ACCELERATOR, SEEDCAMP’S HUNT FOR LEGAL TECH STARTUPS & MORE

TechCityNews.com – June 10, 2016

UNILEVER FOUNDRY 50 BRING HOME AND STORE OF THE FUTURE TO LIONS INNOVATION

CsrWire.com – Jun 9, 2016

twitter-wst

Interesting article on why #BigData and algorithms aren't wholesale substitutes for research methodologies. sloanreview.mit.edu/article/w…

About 2 weeks ago from weseethrough's Twitter via Hootsuite

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