Last week the weseethrough team attended Cannes Lions Innovation, after being selected as one of the top 50 global marketing technology startups, to join the Unilever Foundry 50 initiative.
We were hosted in the Foundry Innovation Hub with 49 other technology companies operating in the MarTech vertical spanning across five categories, including Data Insights and Personalisation (which we were selected for). The Foundry 50 was created to bring together as examples of solutions that are able to put consumers at the heart of the engagement with brands, to provide the right content at the right time.
On Wednesday afternoon, our Head of Client Relations, Amar Chohan (pictured) spoke on ‘how brands can address the challenge of how people actually behave, as opposed to what they say they do’. Amar presented interesting case study footage from a selection of our FMCG clients. He explained how our video curation platform ‘Haystack’ worked and how it is used to sift through huge amounts of video footage.
We also had the opportunity to meet with some of the other early-stage startups in the foundry. It was a fascinating to hear how their product had evolved since conception – not to mention getting a chance to learn more about their cutting-edge technology. Being part of the Foundry enabled us to share knowledge and contacts with other startups in the initiative and build some good relationships.
We attended Cannes Lions with several of our fellow startups from The Sandpit; A Million Ads, SoPost and Sandpit Lab. You can find out more information on us here.